We implement the programme “The power of flavour, vitamins and colours – enjoy the quality of European apples”, whose main goal is to promote European apples in the UAE market. Due to the re-export characteristics of the UAE market, the programme enables indirect access to other markets, e.g. India and China, where the import volume of fresh products is growing every year.
Goals of the programme
The basic goal of the programme is to increase the competitiveness and consumption of European apples in the UAE. The programme focuses on activities that aim at making European apples more visible and increasing their share in the food market of the UAE. There are four basic fields of the programme activities to be performed:
Beside these basic goals, the programme also includes more detailed activities which are divided into two groups:
The programme and direct actions are focused on two areas: B2B and B2C. The B2B and B2C campaign activities will be divided as follows: 65%:35%. The implementation of the campaign has been divided into stages in which numerous promotion activities will be undertaken.
The B2C campaign includes PR activities, advertising activities in the press, outdoor advertising, strong presence in social media, interesting events and happenings.
The basic tool of B2B activities are direct meetings with potential business partners and participation in the largest trade fairs in the region.
THE FRUIT UNION is currently the largest Polish association acting to support domestic fruit and vegetable producers and distributors. We base our activities on the social commitment of the members of our organisation and we constantly strive to improve export conditions. We contribute to improving the position of Polish exporters on foreign markets and carry out various activities to promote the high-quality and unique-tasting Polish food.
The goals of our Association:
The Association of Polish Fruit Growers (APFG) was founded through an initiative of fruit growers of the Grójec region in May 1999. At that time, its name was “The Association of The Mazowsze Region Fruit-Growers in Grójec”. The association adopted its current name in January 2002. The Association is an apolitical, voluntary, self-governing and non-profit entity, which acts in the best interest of fruit growers.
Goals and tasks of the Association: